Business Details
29 Years
experience
Custom Home Builders in West Michigan
Heartland Builders is a custom home builder that has been serving West Michigan since 1997. Our journey began in Greenville, Michigan, with a vision to create unique, client-focused homes that reflect the individuality of each homeowner. Over the years, we expanded our service area to include Grand Rapids, Holland, and the Lakeshore, driven by the requests of our clients. Our core valuesexcellence, respect, positivity, attention to detail, and integrityguide every project we undertake. We specialize in building custom homes on clients' land, offering a seamless process that combines interactive architectural design, interior design, and a commitment to quality through our PTQ (Price, Time, Quality) Promise.Our team prioritizes transparency, client involvement, and innovative solutions, ensuring that building a home is an enjoyable and rewarding experience. With no debt and a secure business model, we focus on delivering exceptional craftsmanship and personalized service, making us a trusted partner in creating dream homes.
Services
Custom Home Building
On-Your-Lot Construction
Architectural Design
Interior Design
Energy-Efficient Homes
Universal Design
Tear-Down Services
Design Studio Consultations
Details
- Year established: 1997
Highlights and features
- We offer customizable floorplans and interactive 3D design for precise visualization.
- Our PTQ Promise guarantees price, time, and quality commitments.
- We specialize in energy-efficient and universal design principles.
- Our team provides transparent pricing and no hidden fees.
- We have over 25 years of experience building custom homes in West Michigan.
Services
Custom Home Building
Heartland Builders specializes in creating fully customized homes tailored to clients' preferences and land. Our process begins with selecting or designing a floorplan, followed by interactive 3D modeling to visualize the final product. We prioritize energy efficiency, universal design, and client collaboration, ensuring every home reflects its owner's unique vision while maintaining structural integrity and quality craftsmanship.
Architectural Design
Our architectural design team works directly with clients to modify existing floorplans or create entirely new designs. Using real-time 3D modeling, we enable clients to visualize their homes before construction begins. This interactive approach ensures alignment with client expectations, incorporating functional layouts, aesthetic details, and energy-efficient solutions to meet modern living standards.
Interior Design
Heartland Builders' interior design services guide clients through material and finish selections in our design studio. We focus on creating cohesive, functional spaces that align with clients' lifestyles and preferences. From cabinetry and flooring to lighting and fixtures, our designers provide expert recommendations to enhance the home's aesthetic while ensuring practicality and long-term satisfaction.
Energy-Efficient Homes
We integrate energy-efficient features into every home, including advanced insulation, high-performance windows, and sustainable materials. Our designs reduce energy consumption without compromising comfort or style. By prioritizing eco-friendly construction methods, we help clients lower utility costs and environmental impact while maintaining a high standard of living.
Tear-Down Services
Heartland Builders offers tear-down services for clients seeking to replace outdated or damaged homes with new constructions. We handle the entire process, from demolition to new home design and building, ensuring a seamless transition. Our approach focuses on transforming existing properties into modern, functional spaces that meet current needs and future aspirations.
People
Rich Kogelschatz
CEO
Rich Kogelschatz leads Heartland Builders with a passion for creating exceptional homes. With decades of experience in the industry, he prioritizes client satisfaction and innovative design. Rich enjoys northern Michigan getaways with his family and dreams of solving global issues as Secretary of State.
Cindy Kogelschatz
COO
Cindy Kogelschatz oversees operations at Heartland Builders, ensuring smooth project execution. Her background in design and client relations enhances the company's service quality. Cindy cherishes time at home in her Heartland-built residence and envisions a future in catering with her husband.
Steve VanVliet
Operations Manager
Steve VanVliet manages daily operations, leveraging his expertise in construction logistics. A sports enthusiast, he thrives on family time at their Baldwin cottage. Steve's dedication to quality ensures every project meets Heartland's high standards while maintaining a client-focused approach.
Jen Clements
Interior Designer
Jen Clements brings creativity to Heartland's interior design services, helping clients choose finishes that reflect their style. Her love for home and dogs inspires her work. Jen aims to open a dog treat bakery, combining her passions for design and pet care in future ventures.
Julie Knudstrup
Estimator
Julie Knudstrup provides accurate cost estimates for Heartland projects, combining precision with client-focused communication. An avid traveler and nature lover, she admires Pictured Rocks' beauty. Julie's architectural design background enhances her ability to align budgets with clients' visions for successful builds.
Questions
What is Heartland Builders' custom home process?
Our process includes selecting or designing a floorplan, interactive 3D modeling, interior selections, and construction with guaranteed pricing and timelines.
Can I build a home on my own lot?
Yes, we specialize in on-your-lot construction, adapting designs to fit your property's unique characteristics and your personal needs.
What areas do you serve?
We serve Grand Rapids, Holland, the Lakeshore, and much of West Michigan, with design studios in multiple locations.
How do you ensure quality and transparency?
Our PTQ Promise guarantees price, time, and quality commitments, while our debt-free business model ensures financial stability and client focus.
What design options are available?
We offer customizable floorplans, energy-efficient features, universal design, and full interior design services to personalize every detail.
Reviews (6)
P. Anti
Dec 17, 2021
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Critical: Professionalism Jeremy Scherer stop calling me nobody wants your service. Are you that desperate that you need to call people at all hours of the day to sell yourself? This is an extremely poor showing on your behalf and any business that you want to deal.
Dan Modzeleski
May 28, 2019
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We worked with the Heartland team to build a home in late 2011 and took possession in winter February of 2012. We've been in the home for six years now and have no complaints. If anything went wrong it was minor, and Heartland has always been there to stand behind their work. Initially, my wife was very hesitant to engage in the building process, but in the end she was extremely happy that we did so. Working with the heartland team ended up being a great experience and we would not hesitate to use them again if faced with that opportunity.
Chad Scholten
Mar 14, 2019
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We built our home with Rich and his team in 2015 and love our home as much today as when we moved in. Their attention to detail and planning through the whole process made building our home enjoyable with little stress. Great architect and interior designer provided the perfect floor plan and beautiful finishes. The "co-construct" software made selections easy and prices transparent as we were able to communicate with Heartland's team every step of the building process. We would not hesitate to build with Heartland again.
Heather Cooper
Nov 30, 2018
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Heartland did an awesome job building our home! Very thorough in their process making it a stress-free home building experience (yes, I said stress-FREE!). Their team is very responsive to any and all questions. Also, the job site was so neat and orderly! They made the building process fun and easy.
Chris Napolillo
Nov 25, 2018
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Heartland built our home in 2017 and we love it! They made the building process so easy and seamless and our new home is beautiful. From the initial design process to the high quality materials and craftsmanship, Heartland built the home of our dreams. They were generous and prompt with our warranty requests and we would 100% recommend them to friends, family or anybody looking to build a great home in the Grand Rapids area!
Tyler Curtis
Apr 16, 2018
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The summary of my experience with Heartland is they exceeded all my expectations, completed my house 2 weeks ahead of schedule, and were exactly on budget. The longer review follows: If you are looking for a builder in West Michigan look no further than Heartland. They made the building process fun. Communication through the process was open, frequent, clear, and honest. They worked with us to create a design that met our needs, worked within our budget, listened to our ideas and concerns, and built us a home that we absolutely love.
We have been in the home about 6 months, and we still received calls and e-mails to ensure we are happy with the home, any minor warranty issues are being addressed, and that they are receiving our feedback to improve their processes. I can't recommend Heartland highly enough.
We have been in the home about 6 months, and we still received calls and e-mails to ensure we are happy with the home, any minor warranty issues are being addressed, and that they are receiving our feedback to improve their processes. I can't recommend Heartland highly enough.
