Business Details
50+ Years
experience
Your Trusted Source for Paints & Coatings in Elkhart, IN
Rollie Williams has been a trusted provider of high-performance paints, coatings, and solvents since 1927. Our commitment to technological innovation, environmental responsibility, and unmatched technical expertise has positioned us as a leader in the coatings industry. We specialize in delivering customized solutions for both large-scale industrial applications and individual DIY projects, ensuring every client receives precise color matching and tailored formulations. With decades of experience serving the Midwest, our team offers personalized service, comprehensive training, and field support to meet diverse coating needs. We pride ourselves on handling small-quantity requests that larger suppliers often overlook, while maintaining rigorous quality standards.Our partnerships with renowned brands like Axalta and PPG enhance our ability to provide cutting-edge products. From aerospace to log home construction, our market-specific expertise ensures optimal performance across industries. Our showroom staff combines deep technical knowledge with hands-on experience to guide customers through complex coating challenges. We remain dedicated to evolving with industry demands while upholding the integrity and reliability established over 90 years ago. This enduring commitment to excellence continues to set us apart in a competitive marketplace.
Services
Architectural Coatings
Automotive Coatings
Wood Coatings
Industrial Solvents
Spray Equipment
Color Matching
Custom Formulations
Technical Support
Safety Products
Paint Tools
Details
- Year established: 1927
Highlights and features
- We offer over 90 years of expertise in coatings solutions
- Our team provides customized paint formulations for specific needs
- We specialize in environmentally sound coating technologies
- We serve both large OEMs and individual DIY customers
- Our staff provides hands-on technical support and training
Services
Architectural Coatings
Our architectural coatings combine durability with aesthetic precision for both commercial and residential structures. Formulated to withstand environmental stressors while maintaining vibrant color integrity, these products meet strict industry standards. Professional applicators and DIY enthusiasts benefit from our expert guidance in selecting optimal finishes for different surfaces and climates.
Automotive Coatings
Specialized automotive coatings protect and enhance vehicle exteriors across multiple applications. Our formulations offer superior UV resistance, chemical protection, and chip resistance while maintaining showroom-quality appearance. Technicians receive technical support for proper application techniques and color matching specific to automotive surfaces.
Industrial Solvents
High-purity industrial solvents meet diverse manufacturing and maintenance needs while adhering to environmental regulations. These formulations effectively remove contaminants without damaging sensitive materials. Safety data sheets and handling guidance ensure proper workplace compliance and personnel protection during use.
Custom Formulations
Custom coating formulations address unique application requirements that standard products cannot satisfy. Our technical team collaborates with clients to develop specialized chemical compositions that meet specific performance criteria for adhesion, flexibility, and environmental resistance in niche applications.
Technical Support
Comprehensive technical support covers product selection, application methods, and troubleshooting through all project phases. Certified specialists provide on-site assistance and training programs to ensure optimal coating performance and adherence to industry standards across various operational environments.
Questions
What industries do you serve?
We serve aerospace, automotive, construction, furniture, RV manufacturing, and DIY markets with specialized coating solutions.
Can you help with small quantity orders?
Yes, we specialize in fulfilling small-batch requests that larger suppliers often cannot accommodate efficiently.
Do you offer color matching services?
Our advanced color matching technology ensures precise custom formulations for both industrial and residential applications.
What technical support options exist?
We provide on-site consultations, application training, and 24/7 expert guidance for coating-related challenges.
Are eco-friendly options available?
Yes, we offer low-VOC formulations and environmentally responsible coating alternatives meeting current regulatory standards.
Reviews (2)
Thomas Parsons
Jun 25, 2021
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So nice being helped by a caring person. Knew what i needed, and went out of his way to make sure I was pleased.
James Barcus
Nov 26, 2017
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When to paint stop got 4 gallons of paint the counter guy even helped me load when I got home one of the gallons was crushed must have happened on the shaking machine can doesn't leak. But why hide it I would have said things happen I will take it as long as it didn't leak. Makes you wonder
