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Business Details
34 Years
experience
Trusted Flooring Solutions in Urbana, IL
Carpet Advantage has been serving Urbana, Illinois, and the surrounding communities for over 22 years. As a family-owned business, we pride ourselves on offering a comprehensive selection of flooring solutions, including hardwood, ceramics, laminate, and carpet, alongside professional installation services. Our commitment to quality is reflected in our partnerships with reputable brands such as Shaw, Mohawk, Armstrong, Marazzi, and Teragren Bamboo. We operate from a state-of-the-art facility powered by solar energy, reflecting our dedication to sustainability. Our team, led by founder Ray Lantz and General Manager Ramie Lantz, provides personalized service, including in-home measurements and consultations, ensuring every project meets the highest standards.

As the only Shaw Floor Gallery dealer in East Central Illinois, we combine industry expertise with local knowledge to deliver exceptional value. Our membership in the Better Business Bureau and the Central Illinois Apartment Association underscores our reputation for excellence. With a focus on innovation and customer satisfaction, we continue to grow while maintaining the personal touch that defines our business.
Services
Carpet Installation Hardwood Flooring Laminate Installation Vinyl Flooring Tile Installation Area Rugs Carpet Binding In-Home Measurement Financing Options Room Visualizer
Details
  • Year established: 1992
Highlights and features
  • We are family-owned with 22 years of local experience in flooring solutions.
  • We are the only Shaw Floor Gallery dealer in East Central Illinois.
  • Our facility is powered by solar energy for sustainable operations.
  • We offer personalized in-home measurements and consultations with our team.
  • Our team includes certified experts with decades of combined industry experience.
What people say
Professional installation Helpful staff Quality products Personalized service Great selection
Services
Carpet Installation
Our carpet installation service provides expert fitting of high-quality carpet products from trusted brands like Shaw and Mohawk. We offer in-home measurements, personalized consultations, and professional installation to ensure a seamless finish. Our team prioritizes precision and customer satisfaction, making the process efficient and stress-free for residential and commercial clients.
Hardwood Flooring
Hardwood flooring solutions include premium options from Shaw and Teragren Bamboo, with professional installation services tailored to your space. Our team assists with material selection, in-home measurements, and precise installation. We combine durable materials with expert craftsmanship to enhance the beauty and value of your property.
Laminate Installation
Laminate installation services feature durable, stylish products from brands like Armstrong and Mohawk. Our process includes personalized consultations, accurate measurements, and professional fitting. We ensure a flawless finish that mimics natural materials while offering affordability and resilience for high-traffic areas.
Vinyl Flooring
Vinyl flooring solutions provide water-resistant, low-maintenance options from leading brands. Our team offers in-home consultations, precise measurements, and expert installation. We specialize in luxury vinyl tiles and planks that replicate wood or stone, combining aesthetic appeal with practicality for kitchens, bathrooms, and living spaces.
Tile Installation
Tile installation services include ceramic and porcelain options from Marazzi and other reputable brands. Our process involves personalized design guidance, accurate measurements, and professional fitting. We ensure durable, elegant finishes for floors, backsplashes, and walls, tailored to residential and commercial needs.
People
Ray Lantz
Founder
Ray Lantz founded Carpet Advantage in 1992 with over 40 years of flooring retail experience. He oversees operations and personally conducts in-home measurements, ensuring customer satisfaction through hands-on leadership and industry expertise.
Ramie Lantz
General Manager
Ramie Lantz joined Carpet Advantage in 2004, bringing over nine years of flooring expertise. As General Manager, he manages daily operations, collaborates with installation crews, and ensures seamless project execution from consultation to completion.
Max Teller
Office Manager
Max Teller serves as Office Manager, coordinating administrative operations and customer inquiries. With a focus on organizational efficiency, he ensures smooth communication between clients and installation teams to maintain service excellence.
Questions
What flooring brands do you offer?
We offer products from Shaw, Mohawk, Armstrong, Marazzi, and Teragren Bamboo, among others.
Do you provide in-home measurements?
Yes, we offer free in-home measurements and consultations to determine accurate material needs.
Are financing options available?
Yes, we provide special financing options to make flooring projects more affordable.
Can you install flooring in commercial spaces?
Yes, we serve both residential and commercial clients with tailored installation solutions.
Is your facility eco-friendly?
Our Urbana facility uses solar power, generating up to 80% of our energy needs.
Do you offer custom rug binding?
Yes, we create custom area rugs from in-stock carpeting with personalized size and binding options.
Videos
Reviews (6)
Leah Stickels
Jun 22, 2022 Report
If I could give 10 stars, I would. These are some of the finest people you could do business with. Patient, kind, personable, informative are Jimmy & Ramie on the sales floor. And then there's Victor's installation crew that are beyond excellent in their work of installing our floors. Polite, neat, and a pleasure to be around. Even the singing was great! The cost was very reasonable.best price for the shopping around CU that I did! Thank You Carpet Advantage!
Harry Washburn
Jun 13, 2022 Report
Carpet Advantage has done a fine job for me. the guys that lay the carpet are very good. and quick. when i need more carpet, i will return to these guys! Harry Washburn from Washburn Properties
Jennifer Summers
Jun 08, 2022 Report
After dealing with so many non-responsive contractors, it was nice to have someone call back when they said they would and answer emails/calls promptly. The installers were nice and polite. Highly recommend Carpet Advantage for your flooring needs!
Diane Tipps
Jun 04, 2022 Report
I am so pleased with my kitchen/flex room flooring. I chose the flooring and had it ordered at the end of July 2021, but because of a post-pandemic glut of people wanting new flooring, I had to wait till October for installation. Once the flooring arrived and installation was scheduled, the installers did a fantastic job, including repairing a rotten area of flooring in the utility room and installing 18x24 inflexible tiles around various water and gas pipes with minimal seams. The Coretec Stone cork-backed tiles I chose were pricier than others I considered, but well worth the extra cost in terms of looks, durability and comfort underfoot.
Logan Carter
Jun 01, 2022 Report
We work with Carpet Advantage and they are consistently one of the best companies for flooring, period. Jimmy and Ramie are always on point with keeping a project moving and if an error is made, they're excellent at correcting it. I'd highly recommend them. My primary interaction with the company is by way of the property management firm that I work for and we definitely appreciate their attention to detail and professionalism.
Ken Foley
Jun 01, 2022 Report
Two of the big box stores which promised "free" installation overstated the square footage of carpet by 15% or more. Since I built my house, I know exactly how many feet of carpet it requires. Carpet Advantage was the ONLY store I visted that did not embellish the numbers. The price was fair and competitive and the service was pretty good considering how difficult it is to get contractors freed up in this day and age. That would be my only complaint, everyone seems to be overextended today.