Action Plastics

Action Plastics is a fishing lure manufacturing company that specializes in a wide range of soft plastic lures including fresh water and salt water. We are continuously exploring new products and steadily improving product quality to meet the needs of our growing client list. We have remained consistent in our service offering, and our mission has never wavered: to deliver the highest quality of soft plastic lures. The sizes of our lures range from 1"-15" with our most popular being the 2.25"-5" range and the large shad minnows 6", 9" or 12".

We work through the design process to create a test mold for your soft plastic lure prototype. It gives a great feeling when the prototype is delivered. The lure is now a tangible, usable item. With testing of the prototype out of the way and customer approval, the production mold is manufactured. It is exciting to see a new lure from our production team, which is packaged and made ready for shipment.

Action Plastics has a long tradition of excellent service and innovation, coupled with our legacy for manufacturing some of the most coveted lure models in this industry. We continuously strive to deliver high-quality products that can rival the most popular product in the market today. We hold quality control close to our hearts, taking every procedure one step at a time and in detail.

Once you have an exceptional product, you need exceptional packaging and fulfillment. Action Plastic understands what it means to get the packaging right, so we go the extra mile to do just that. A great product in a great package is a win-win any day. A well-packaged product adds protection to the product and acts as a promotional tool.