Hirshfield's

Business Details

Your Trusted Source for Paint & Home Decor in Minneapolis

Hirshfield's is a fourth-generation, family-owned business established in 1894, dedicated to serving homeowners and professionals with premium paints, wallcoverings, window treatments, and home decor solutions. Our expertise spans over 130 years, combining traditional craftsmanship with modern innovation to deliver quality products and personalized service. We operate a 50,000 sq. ft. manufacturing facility in Minneapolis, producing 5,000 gallons of paint daily for Midwest markets and international clients.

Our commitment to environmental responsibility includes zero-VOC products and sustainable practices, reflecting our deep-rooted values of quality, safety, and community stewardship. With 14 showrooms and virtual consultation services, we provide tailored design support, color expertise, and on-site technical assistance to meet diverse customer needs.

Services

Paint Manufacturing Color Consultations Window Treatments Wallcoverings Furniture Sales

Highlights and features

We offer over 130 years of expertise in paint and home decor solutions.
Our in-home and virtual design consultations provide personalized service.
We manufacture premium paints with zero-VOC formulas for safety and sustainability.
Our team includes Window Fashions Certified Professionals for expert installations.
We combine local craftsmanship with global product availability for diverse needs.

Website

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Services

Paint Manufacturing

Hirshfield's manufactures premium paints in a 50,000 sq. ft. Minneapolis facility, producing 5,000 gallons daily for commercial and residential use. Our formulas exclude harmful materials like crystalline silica and mercury, ensuring safety for applicators and homeowners. We offer specialized products for Midwest climates and international markets, including zero-VOC options like ColorPro ZERO.

Color Consultations

Our experts provide in-home, virtual, and in-store color consultations to help clients select perfect palettes. Services include custom color matching, on-site advice, and access to trending collections like Benjamin Moore's Color of the Year. We combine technical expertise with creative vision to ensure cohesive, lasting results for interiors and exteriors.

Window Treatments

We offer a comprehensive selection of window treatments, including blinds, shades, and drapery, backed by certified design professionals. Our team provides personalized solutions for residential and commercial spaces, with options for light control, energy efficiency, and aesthetic appeal. In-home installations ensure precise fitting and expert execution.

Wallcoverings

Our wallcovering collection includes traditional and contemporary designs for residential and commercial use. We provide sample libraries, commercial-grade options, and expert guidance on patterns, textures, and installation. Products range from classic wallpapers to modern murals, catering to diverse design preferences.

Furniture Sales

The Design Resource Showroom offers curated furniture, lighting, and decor from brands like Vanguard and Hickory White. Services include trade-only access, project management, and competitive pricing for designers. Our inventory spans traditional to contemporary styles, with custom options and exclusive vendor partnerships.

People

Mark Eernisse

VP of Operations

Mark Eernisse leads operations at Hirshfield's Paint Manufacturing with over two decades of industry experience. He began his career at Hirshfield's as a stock associate and later held roles at Valspar, returning in 2018. Mark holds a Bachelor of Arts in Management and Finance from Bethel University and balances leadership with family life and outdoor hobbies.

Jason Boedigheimer

Former Director of Operations

Jason Boedigheimer served as Director of Operations from 1998 until his passing in 2018. A Saint Johns University graduate with dual degrees in Chemistry and Biology, he championed quality and ethics during his 20-year tenure. Jason was a community leader, youth hockey coach, and advocate for sustainable manufacturing practices.

Questions

What products does Hirshfield's specialize in?

We specialize in premium paints, wallcoverings, window treatments, and home decor solutions, including furniture and lighting through our Design Resource Showroom.

Do you offer color consultation services?

Yes, we provide in-home, virtual, and in-store color consultations with experts to help select the perfect paint colors for your space.

Are your paints environmentally friendly?

Yes, we offer zero-VOC options like ColorPro ZERO and avoid harmful materials such as crystalline silica, mercury, and lead in all formulations.

Can designers access trade-only benefits?

Yes, our Design Resource Showroom offers trade professionals exclusive discounts, project management support, and access to curated product collections.

Do you have showrooms outside Minneapolis?

We have 14 showrooms across Minnesota and Iowa, with virtual consultation services available nationwide.

What sustainability practices do you follow?

We use closed-loop water systems, produce eco-friendly paints, and avoid carcinogens in formulations to minimize environmental impact while maintaining product quality.

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Reviews (6)

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Lee Daversa

Apr 22, 2022 Report

I'm new to painting and the customer service I received a Hirshfield's was second to none. The staff at the Monticello store are knowledgeable, friendly and were happy to help me understand what would work best for my project. I'm confident that the paint and application will provide a long lasting finish to a project I worked so hard on and have such pride in. If you need paint this is where you want to go!

C. Cmc

Feb 20, 2022 Report

Wonderful, very helpful staff. Always take the time to help with what I need. Recently needed paint color matched to repaint a damaged wall, and they did a fantastic job matching the color perfectly.

Jesse Small

Oct 27, 2019 Report

They are friendly, knowledgeable, and helpful. The manager, Hayden, is a great person and his staff follows suit! Hirshfields makes an awesome paint and sells quality tools to apply it. Love the Wooster Prodooz roller naps. Let's not forget to mention the Picasso brand brushes! Whatever you desire, they can get you taken care of! Minnesota made paint! What's not to love about that!

Cathy P.

Jun 23, 2019 Report

I trust Hirshfields to provide me with up to date design ideas and colors. Kim is incredibly knowledgeable, helpful and caring. Its not just a store to pick up paint and products, its a store that can provide suggestions and support as well to make your home dreams come true!

Elaine M.

May 26, 2017 Report

Haven't actually purchased anything here yet but we will! Have been in twice to ask for recommendations for painters and wallpaperers. The staff has been very helpful and I think we have some good choices to choose from. Don't worry Hirshfields we will be buying our Benjamin Moore paint from you soon!

Justina C.

May 19, 2016 Report

Wow! What a wonderful experience! I purchased Hirshfield's paint for my living room and for whatever reason, the paint, my roller, whatever - wasn't cutting it. I just couldn't get a blended look. I could still see shadows even through the primer - so frustrating! So I stopped in to relay my story, and without hesitation Mike took care of it! He asked a few basic questions about my materials and then said "Don't worry, we'll get you set up right." I haven't experienced such genuine customer service before.

He didn't badger me or ask what I did wrong - he just took care of it. They were really busy that morning, and you could feel the stress, but he kept a smile on and was super professional and just really made my morning! I went in prepared to battle and I got a kiss on the cheek (so to speak!) :) thanks Mike! I'll definitely be back!