Dixie Products

Business Details

50+ Years

experience

Your Trusted Source for Hearth, Home & Garage Door Solutions

Founded in 1959, Dixie Products has been a trusted name in the Roanoke Valley for over six decades, specializing in hearth products, garage doors, and outdoor solutions. Our family-owned business combines a 65-year legacy with over 200 years of collective employee expertise to deliver superior sales, installation, and service. With a modern 8,000-square-foot showroom and a commitment to local community support, we pride ourselves on offering high-quality products at competitive prices while maintaining an A+ rating with the Better Business Bureau. Our team of seasoned professionals provides personalized guidance, ensuring every customer receives tailored solutions for their home improvement needs. From gas logs and fireplaces to garage door systems and outdoor grills, we combine product knowledge with technical proficiency to meet diverse client requirements.

As a member of the Hearth Products Association and the National Association of Home Builders, we uphold industry-leading standards in every project we undertake. Our dedication to excellence extends to in-store service, custom work, and educational support for newly purchased products. With flexible payment options and delivery within our service area, we strive to make every customer experience seamless and satisfying. Through continuous adaptation to industry trends and technological advancements, we remain Southwest Virginias premier destination for hearth, home, and outdoor product solutions. Our second-generation leadership ensures the continuation of our founders vision while embracing innovation to serve future generations.

Services

Garage Door Installation Gas Log Sales Fireplace Installation Outdoor Grills Wood Stove Services Vent Free Heaters Direct Vent Fireplaces Custom Garage Doors Gas Grill Assembly Hearth Maintenance

Details

Year established: 1959

Highlights and features

Family-owned with 65 years of local expertise in hearth and garage systems
200+ years of combined employee experience ensures technical proficiency
A+ Better Business Bureau rating demonstrates service reliability
Comprehensive showroom with hands-on product education available
Active community supporter prioritizing local economic growth

Associations and certifications

Better Business Bureau
Chamber of Commerce
National Association of Home Builders
Hearth Products Association

Website

Update Listing

Services

Garage Door Installation

Professional garage door installation services featuring Wayne Dalton and Liftmaster products. Our certified technicians handle full system installations including tracks, springs, and smart opener integration. We provide custom measurements and style consultations to ensure perfect fit with home aesthetics while maintaining optimal functionality and safety standards.

Gas Log Sales

Comprehensive selection of vented and vent-free gas logs with expert sales guidance. We offer premium brands like Ambiance and American Hearth, including burner systems and replacement components. Our staff provides detailed product comparisons and installation requirements to help customers choose ideal solutions for their specific fireplace configurations and heating needs.

Fireplace Installation

Specialized installation services for direct vent and wood-burning fireplaces. Our technicians handle complete system setup including venting, gas line connections, and safety compliance checks. We carry multiple certification lines from leading manufacturers and provide post-installation maintenance guidance to ensure long-term performance and safety.

Outdoor Grills

Sales and assembly of premium outdoor grilling equipment including Solaire and Ambiance brands. Our inventory features gas, charcoal, and pellet grill models with expert consultation on fuel efficiency, cooking capacity, and durability. We offer delivery services and basic operation training for all purchased grill systems.

Hearth Maintenance

Comprehensive maintenance programs for existing hearth and garage door systems. Our certified technicians perform safety inspections, component replacements, and efficiency optimizations. We service both vent-free and direct vent systems, offering scheduled maintenance plans to ensure reliable operation and extended equipment lifespan.

People

Mark Silverstein

Owner & CEO

Second-generation leader with deep industry knowledge in hearth and garage door systems. Oversees business operations while maintaining commitment to customer service excellence and community engagement.

Kevin

Sales Manager

Experienced sales professional specializing in product selection and customer consultation. Provides expert guidance on hearth, garage, and outdoor product solutions tailored to client needs.

Michael

Service Manager

Certified technician managing installation and maintenance operations. Ensures all service work meets industry safety standards and manufacturer specifications for optimal performance.

Lolly

Marketing Manager

Creative director responsible for brand promotion and community outreach initiatives. Develops marketing strategies that reinforce local business partnerships and customer engagement.

Aaron

Lead Technician

Senior technical expert handling complex installations and system diagnostics. Provides hands-on training to service staff while maintaining high standards for workmanship and customer satisfaction.

Questions

What areas do you service?

We serve the Roanoke Valley and Southwest Virginia regions with product sales, installation, and maintenance services.

What payment methods do you accept?

We accept all major credit cards for purchases and service appointments at our Roanoke location.

Do you offer financing options?

Currently we do not offer in-house financing, but we accept major credit cards for flexible payment solutions.

Are emergency services available?

We provide scheduled service during regular business hours but do not offer after-hours emergency repair services.

What is your return policy?

Display items and installed products are non-refundable. Special orders require full payment at time of order placement.

Do you provide product assembly?

Yes, we offer assembly services for all purchased grills and selected hearth products at our Roanoke showroom.

Videos

Reviews (7)

Write a Review

John M.

Feb 17, 2022 Report

AJ came out to perform maintenance and cleaning on our 25 year old propane gas logs. He did a great job and got everything back to working like new. Very professional and reliable. The office employees were responsive and very helpful. Thank you!

Mary Lou Prillaman

Nov 30, 2021 Report

Ordered my vent free logs December 7, 2020. Because of Covid and parts ordered from China, my logs arrived March 9, 2021. Had my right arm and handy man, Brian Whitten, make my box for petite logs for my downstairs Sewing studio. Plumber was Paramount Heating and A/C of Roanoke. Ran gas hook up; outside to gas line, even painted the pipe! I give each person who helped me five stars. Fast forward to November 2021, logs are in and job is finished. Could not be happier, thank you Dixie Products. November 16, 2021. Sincerely, Mary Lou of south Roanoke county. Would love to post my picture, not sure how.

Vicky Reynolds

Oct 17, 2021 Report

Great selection of gas fireplace logs. super nice gentleman waited on us. Very helpful and didn't try to oversell.

Leigh J.

Aug 17, 2021 Report

I bought my Broilmaster grill from Dixie 16 years ago. Not only is it an outstanding grill, but the customer service on parts over the years has been great. They have taken care of any part it has needed.

Ken Terry

Jul 19, 2021 Report

I called Dixie Products on Monday morning requesting information on getting garage door seal replaced due to rain getting into garage from under door. Information was given and I set up an appointment for Wednesday morning between 10::00 and 10:30. Jeff and Hunter showed up on time and we discussed our situation along with best case solution. We decided to go ahead and replace door seal. Jeff and Hunter replaced the seal and made adjustment to door to insure it was closing completely.

Both men were very professional and did an excellent job in a timely manner. I would highly recommend Dixie Products and this team to my friends. We have used Dixie Products several times over the years. I give them 5 stars and an A+. Ken Terry Vinton, Va.

Kenton Mitchell

Jun 01, 2021 Report

What a great place to deal with, even after the sale! I bought vent free gas logs there some 15 years ago. I recently started having issues with the logs, so I went back to Dixie Products thinking it was time to replace them. This is when I met AJ, a sales associate there. I explained to him the problem that I was experiencing, and he asked me when was the last time they had been cleaned. I told him honestly, I didn't realize that they had to be cleaned. AJ then explained to me the step by step process to clean it which, to me was so simple. I took his advice, went home and cleaned them and now they're working good as new! Thanks AJ, YOU'RE THE MAN! Kenton Mitchell

Richard

Dec 14, 2020 Report

Dixie Products is a great place to shop for gas logs and other items. We have bought a variety of products from them over the years including gas logs, grill covers, an electric fireplace, and grill tools. They are always helpful and the showroom displays their log sets in a way that better helps you decide on which is best for you. Recommend them to anyone who needs grills, gas logs and other building products.