Business Details
28 Years
experience
Custom Retail Fixtures in Madison, WI
Founded in 1998, Hoffman Manufacturing has established itself as a leader in custom retail fixture production. Our vertically integrated approach combines wood and metal fabrication, design engineering, and finishing services under one roof, enabling unparalleled control over quality and lead times. With a 25,000-square-foot facility expanded to 63,000 square feet in 2019, we leverage advanced technologies like SolidWorks 3-D software and a 2000-watt Fiber Laser to deliver precision-crafted solutions. Our commitment to sustainability is demonstrated through 100% wind-powered operations since 2012, 360 solar panels generating 133 kW of electricity, and extensive recycling programs.The company's expertise in creating high-security displays for firearms retailers showcases our ability to solve complex engineering challenges while maintaining aesthetic appeal. Our team of 50 skilled professionals brings decades of combined experience in material science and manufacturing innovation, consistently delivering projects that balance functionality with visual impact.
Services
Fixture Design
Metal Fabrication
Panel Processing
Powder Coating
Assembly
Distribution
High Security Displays
CNC Machining
Welding Services
Sustainable Manufacturing
Details
- Year established: 1998
Highlights and features
- We offer complete in-house manufacturing from design to delivery since 1998
- Our facility combines wood, metal, and plastic fabrication capabilities under one roof
- We pioneered high-security display solutions tested against physical attacks
- Our sustainable practices include 100% wind power and 360 solar panels since 2019
- We maintain strict quality control through vertically integrated production processes
Services
Fixture Design
Our design team utilizes SolidWorks 3-D software to create virtual models before production. This ensures functional accuracy and visual appeal while optimizing material usage. Clients receive detailed digital renderings for approval prior to manufacturing commencement.
Metal Fabrication
We work with steel, aluminum, stainless steel, and brass using advanced equipment including a 2000-watt Fiber Laser and NC Brake. Our capabilities include curved railings, decorative fixtures, and structural components for commercial applications.
Panel Processing
Our 12' Holzma beam saw and Weeke machining centers handle wood and plastic sheet goods with precision. Services include CNC routing, edge banding, and laminate pressing for cabinetry and architectural elements.
Powder Coating
We apply durable powder coatings to metal components using advanced electrostatic application methods. This environmentally friendly process provides consistent finishes resistant to chipping, scratching, and corrosion for both functional and decorative parts.
High Security Displays
Our patented high-security displays protect valuable merchandise while maintaining visibility. Engineered to withstand physical attacks, these units feature reinforced construction with strategic lock placement and integrated lighting systems for optimal product presentation.
People
Geoffrey Hoffman
Founder
Geoffrey established Hoffman Manufacturing in 1998 after identifying market needs in retail fixture manufacturing. With engineering expertise and manufacturing vision, he has guided the company's growth from a 4,000 sq ft facility to its current 63,000 sq ft operation.
Questions
What materials do you work with for fixture manufacturing?
We work with wood, metal (steel, aluminum, stainless steel, brass), and plastic materials. Our in-house capabilities allow combining these materials for customized solutions.
Do you handle both design and production in-house?
Yes, we provide complete vertical integration from 3D design and engineering through fabrication, finishing, and distribution under one roof.
What sustainability practices do you implement?
We use 100% wind power since 2012, have 360 solar panels generating 133kW, recycle extensively, and use low/no VOC finishes and energy-efficient LED lighting.
What is your experience with high-security displays?
We developed patented high-security display systems tested against physical attacks. These units protect firearms and valuable merchandise while maintaining visibility.
What geographic areas do you serve?
While based in Madison, WI, we serve clients nationwide through our distribution network and coordinated multi-location shipments.
What is your facility size and capacity?
Our facility expanded from 25,000 to 63,000 square feet in 2019, with 20,000 sq ft dedicated to flexible warehouse space for large-scale projects.
